The spreadsheets tell you the past. We tell you the future.
Raw data is just a rearview mirror. Our insights look through the windshield, giving you the clarity to see exactly where your audience is headed before they even get there.
That’s exactly why Human Insight exists.
It wasn’t dreamed up in a boardroom or spat out by some clever bit of software. It was built in-house after trialling (and side-eyeing) multiple AI tools that promised clarity and delivered confusion instead. Close, but not quite. Impressive, but wrong in all the ways that matter.
So we did it properly. The human way.
Every message. Every comment. Every reaction across your social platforms is manually reviewed by our in-house team, logged, and not just by sentiment. Not guessed, not approximated, not misread by a robot that doesn’t understand sarcasm, tone, or British humour.
Because context is everything.
What you get is a living, breathing picture of how people are really talking about your brand online. The praise. The problems. The patterns. Reading between the lines and finding trends. Highlighting what you’ve done well and advising areas of opportunity. Not just direct mentions either; we track keywords, phrases, and wider conversations so nothing slips through the cracks.
And the reports? They’re built around you.
We don’t use cookie cutter templates. We break everything down by sentiment, topic, platform, common queries (and whatever else actually matters to your business), shaping each report so it’s genuinely useful rather than just “nice to look at.”
Some clients focus on product feedback.
Others track delivery pain points.
Some want to spot content opportunities before they trend.
We’ll build it your way.
What’s surprised most people — in a good way — is how powerful this data becomes once it’s shared beyond marketing. Operations teams fixing bottlenecks. Area managers improving service. Customer service refining responses. Leadership making smarter decisions backed by real customer feeling, not gut instinct or assumption.
And yes, it works.
Human Insight has already helped brands:
- Spot customer trends early
- Improve products and services
- Refine delivery processes
- Reduce recurring complaints
- Shape smarter content strategies
- Increase positive sentiment online
- Identify what offers actually get people talking
- Incentivise teams with real feedback
No guesswork.
No robotic misreads.
Just real insight from real people.
Discover how we supported Krispy Kreme in one of their biggest campaigns🍩
Turning customer cravings into campaigns
Through our Human Insight Reporting, we continuously analyse social conversations to understand what customers are really saying, asking for and craving.
One theme kept rising to the top: “Bring it back.”
Across 2025 (and before) fans consistently called for the return of their favourite doughnuts with Strawberry Gloss leading the charge, accounting for 42% of all ‘bring back’ requests. This wasn’t just noise. This was a demand.
We used this insight to support Krispy Kreme’s instinct that Strawberry Gloss was a fan favourite worth brining back. So on the 7th of February, it returned for a limited time campaign, designed to tap directly into that built up anticipation.
And the response?
3,514 positive mentions of Strawberry Gloss in February
Contributed to 59% of all positive brand conversation that month
We saw a 196% increase in average monthly positive engagement
75% of that uplift was driven by Strawberry Gloss alone
We continued tracking sentiment and conversation trends post-launch, giving Krispy Kreme a clear view of how the campaign landed and just how powerful listening to your audience can be.
”We always knew Strawberry Gloss was a fan favourite and having the human insight reporting from threesixfive confirmed that there was a real opportunity for its return. The 'bring back' campaign performed brilliantly across our social channels, with overwhelmingly positive engagement - exactly what you’d expect for such an iconic product!
Rachel CorkettHead of Customer Experience and Community